These were the most popular apps in Switzerland in 2025

A look at the Swiss download charts shows which apps people actually used in 2025. What stands out is not only the dominance of artificial intelligence, but also the mix of everyday utility tools and social media. The ranking of the most downloaded free apps reveals a lot about digital habits and current trends.

Rank 10: TikTok - A stage for short videos

The tenth place in the top ten goes to TikTok. For many users, the video app is the place where content is consumed, shared, and discovered. Whether it is entertainment, information, or self-expression, short videos continue to shape everyday mobile media use, even though other platforms have recently caught up.

Rank 9: CapCut - A tool for content creators

Just ahead is the app CapCut. It has established itself as a simple video editing tool for smartphone videos. It is especially popular for social media content because it offers professional effects, transitions, and music without requiring advanced editing skills. CapCut is also recommended for beginners because the interface is easy to understand and use.

Rank 8: Google Maps - Navigation for everyday life

Google Maps takes eighth place. Although Apple Maps is already preinstalled on iPhones, many users deliberately choose Google's solution. Accurate navigation, real-time traffic data, and a large database make the app indispensable for many people.

Rank 7: Microsoft Authenticator - Security through an app

Microsoft Authenticator has become a regular part of everyday digital life. The application is used for two-factor authentication and is no longer limited to Microsoft services. It represents the growing need for security on the internet.

Rank 6: Google - Search as an app

The Google search app ranks sixth among the most downloaded apps. Even though it is technically just another interface for a well-known service, the high number of downloads shows that many users prefer direct access through a dedicated application.

Rank 5: AGOV Access - Government services on a smartphone

AGOV Access is a government application that has reached the upper part of the ranking. The app allows users to identify themselves digitally when interacting with authorities and complete various administrative tasks online. It is considered an early step toward a broader electronic identity system and is becoming increasingly popular.

Rank 4: Temu - Shopping with aggressive pricing

Temu takes fourth place. The online marketplace from China managed to establish itself in Switzerland within a very short time. Low prices and aggressive advertising strategies have generated significant attention, along with ongoing discussions about quality, sustainability, and competition.

Rank 3: Threads - Meta’s response to Twitter

Third place goes to Threads. The platform developed by Meta had a cautious start but gradually gained more users. For many people, it serves as an alternative to traditional microblogging platforms and is part of the broader social media ecosystem.

Rank 2: Klarna - Pay later services

Klarna narrowly misses the top position. The Swedish payment service provider is particularly popular in online shopping because it offers flexible payment options such as invoices or installment plans. At the same time, the business model is sometimes criticized because it encourages consumer credit purchases.

Rank 1: ChatGPT - Artificial intelligence as an everyday assistant

At the top of the Swiss app charts for 2025 is ChatGPT. The artificial intelligence application has evolved from an experimental technology into a widely used everyday tool. Whether for writing texts, generating ideas, searching for information, creating images, or assisting with daily tasks, AI has firmly arrived on smartphones and is shaping digital usage like few other technologies.